23 Studios Technology

BlackBerry Bold 9700 and Bold 9780The main driver of sales in 2010, the very popular BlackBerry Bold series. New BlackBerry Bold 9700 was first introduced in late 2009, but is also the most popular BlackBerry smartphone for most of 2010. BlackBerry Bold Bold 9000 is the successor It weighs less, it looks thinner, has better processor and the latest interface. New on the BlackBerry Bold 9700 is an optical trackpad for navigation, it is instead of wheels, which was used on previous BlackBerry. As a smartphone BlackBerry Bold 9700 Clearly, 3G support and Wi-Fi for fast internet connection. In addition, the phone also has a multimedia player for playing music and videos, documents editor and GPS with BlackBerry Maps for navigation support.

At the end of this year, RIM unveiled the latest equipment from the series, Bold 9780 Blackberry Bold. This smartphone actually had the same design as the Bold 9700, but comes with 5 megapixel camera, 624 MHz processor with 512 MB of RAM and runs on the latest BlackBerry OS6. The rest of the specs are almost the same as the BlackBerry Bold 9700

BlackBerry Torchin the autumn of 2010 also introduced a new type of RIM’s BlackBerry smartphone called the Blackberry 9800 Torch. BlackBerry Torch has a new type of model used in previous BlackBerry devices. It is a slider phone with large touch screen capacitve. When you slide open the phone full QWERTY keyboard. So, this phone offers the best of both worlds, you can browse through the menu using the touch screen and easy messaging and e-mails with the QWERTY keyboard. The phone also operates more about the new BlackBerry OS 6 and has a 624 MHz processor. The phone is a great success so far and much of the increase in profit attributable to the introduction BlackBerry Torch.

feeling the heat from Apple and Android is the total sales already this year, RIM still faces serious threats. Especially in their segments, Canadian producers lose market share to iPhone and hugely popular device on Android. More and more business customers, who have traditionally preferred to replace the BlackBerry for example, the iPhone now, so it is very difficult for RIM its dominant position in this segment continue. It will be interesting to see what RIM in 2011 in the competition.

About the author

Boukje Cooper has a long interest in the BlackBerry. Always wanted one, and probably always will have a BlackBerry